Facebook Fan Page Tips and Tricks2
Facebook Fan Page
Tips and Tricks2
Using Facebook Ads to Grow Your Facebook
Page Fans
One of the easiest ways to increase your
Facebook likes is through the use of Facebook Ads,
which allow you to target specific
demographics, which means it will allow you to bring the traffic
you desire to your page.
Do not confuse Facebook Ads with Google
Ads, because they are not the same. Google Ads
will show up when a person actively
searches your keyword(s). They will usually want to know
what you are offering at that time, which
elicits a click that is relevant to their search.
Facebook Ads don’t work that way. A
Facebook Ad shows up when a person is browsing their
News Feed so they likely don’t have any
intent to purchase from you at that time. That means
you must offer incentives to drive clicks
on the Facebook Ad using one of the three methods –
coupons, contests, or ebooks.
These Facebooks ads let you target those
who haven’t already likes your page. You can even
include a like button right on your ad. You
can use the basic format ‘“Like” us to (insert what
they’ll receive)’. You can drive Likes based on the incentive. Here are a few you can use:
- Like us and get your Free Guide to Growing Your Facebook Business
- Like us to get an Exclusive 20% Off coupon
- Like us to win a $200 Marketing Consultation
- Like us and enter to win a trip to Vegas – draw every 3 months
Facebook Ads are also much more affordable
than Google Ads. That means even if you have a
very low budget you can take advantage of
Facebook Ads. If you want to know more about
using Facebook Ads and how to setup your
Facebook Ad campaign, Facebook has an in-depth
section on how to set up your campaign, so
you shouldn’t have too much trouble.
Your goal with your Facebook Page is to
grow your Likes and your fan base. To do that you
need to take advantage of the many tools
that can help you to create a powerful Facebook Ad.
Facebook ads are still one of the most
misunderstood opportunities to grow your Facebook
Page and increase your targeted traffic and
your likes. The rest is up to you. With the use of
strong posts that engaging your followers
you can increase your reach further and continue to
grow your Page.
Tips to Create Facebook Posts That Are Engaging
If you want to grow your fan base and
increase your likes, you are going to need to have posts
to your page that are interesting and keep
your visitors wanting to return. Here are 5 tips to
create Facebook posts that are engaging.
#1 Use Copy, Images and Videos That Are Engaging
Photos and videos that are media rich
will get attention and they will help your message be
more noticeable on a News feed.4
Lifestyle and inspirational images are
always engaging. Smart Page owners are quick to take
advantage of these images, because they
understand they do not have to be relevant to the
product/service you offer to be relevant to
your fans. These fans will then share these posts with
their friends and that provides you with
more reach and another opportunity to grow your ‘Likes.’
Share images/photos of your products with
your customers enjoying them.
The best posts are between 100 and 250
characters – short and to the point gets the most
attention.
#2 Share and Promote Discounts and Promotions That are Exclusive
- Offer your visitors a really good perk or deal to keep them interested. You can increase your
- sales and increase your followers with this technique.
- Buy 1 get 1 free seems to be a very popular promotion and so is when you are giving things away for free.
- To increase your visitors’ engagement, make sure that you have a clear call to action.
#3 Suitability and Timeliness
* When your posts are related to what they
are thinking about at the time, such as holidays or a
current sporting event, your audience is
much more likely to engage
* Timeliness in replying to any posts that
have a comment on them is also important. The faster
you are to replying to your fans the more
likely that they will continue to engage you.
#4 Drive Traffic to Your Website With Links
Link posts have an area that’s larger now
and it helps people to find your website, thereby
increasing your traffic.
Use link posts to drive people to your
website
Link posts now have a larger, clickable
area that helps drive people to your website. Take the
title, image and description, which comes
from the URL, and customize it.
Put these 4 tips into play and watch your
fans grow.
Grow Your Facebook Page Fans
Your fans are the core to your Facebook
Page being successful. But building those fans and
‘Likes’ can be quite a challenge. Let’s
look at 5 tricks to grow your Facebook Page Fans.
Trick #1 Use Social Media
The use of social media channels like
LinkedIn, Google+ or Twitter are a great way to
encourage people to visit your Facebook
page. These are free marketing tools that you should
take advantage of. In addition to direct
posts, make sure that you occasionally cross post from
one to the other. Twitter only allows 140
characters so make good use of them.
Trick #2 Take Advantage of Public Events
Often overlooked, yet a powerful tool that
can be a great way to spread the word. If you are
doing public speaking be sure you include
your Facebook Page URL on the slide show as it
makes it easy for people to connect. If you
attend network meetings this is a great time to
encourage members to ‘Like’ your Facebook
Page and become fans.
Trick #3 Fan Page Fridays5
On Facebook, there are Pages that host Fan
Page Friday events. If you are participating, you
will be encouraged to stop by the page on a
specific date to introduce your business to
everyone that’s participating and then tag
their page in the post. The idea is that you will work
through all the comments and ‘Like’ each of
the participating pages who will in turn ‘Like’ your
page. A word of caution. Only participate
in local events, because if you land up with tons of
international fans, it could actually lower
your EdgeRank score. In addition, if others hide your
news feed posts because they only wanted
the ‘Like’ from you and aren’t interested in your
business, could hurt you.
Trick #4 Encourage Check Ins on Your
Facebook Page
For anyone who has a brick and mortar
business, you should enable check ins on your
Facebook page, and then remind customers to
check in when they are in your premises. You
can even include an incentive like offering
a discount.
Trick #5 Make Use of Signage
When customers visit your brick and mortar
business, you can create signage for in your store
that allows customers to ‘Like” your page
using a text message. Your signage would look
something like this. “Text Like (insert
Facebook Page name) to 34587. Test this on your cell
phone first before you commit your budget
to this. You can also develop signage that includes
your social media icons.
These 5 tricks work great to grow your
Facebook Page fans.
Grow Your Facebook Likes With These 5 Tips
Facebook is a place where conversations
take place. On your Facebook Page do you chat with
your fans or do you talk at them? The
number of fans you have is a pretty good reference to
how you deal with your fans. The more you
chat with your fans the higher your number of fans
will be. Make the most of your social space
by understanding it and you will see your Facebook
Page ‘Likes’ continue to grow. Here are 5
tips to help you grow your Facebook Likes.
1. Talk Back to Your Fans – You post a
comment, then a fan comments on the post, and you
need to reply to that comment. Ideally,
what you want to achieve is conversation that goes back
and forth between you and your fan(s). The
more fans that participate the better. By allowing
your fans to feel a conversation is taking
place they are more likely to participate. If you post
and a fan comments and you don’t reply the
conversation dies off and the reach dies with it.
2. Make Sure There are plenty of Photos and
Videos Posted – People prefer photos over texts.
Make your Facebook Page visually appealing
using graphics, photos and videos. This will draw
the interest of your fans and they are much
more likely to share photos, graphics and videos
than text, which in turn extends your
reach.
3. Choose the Best Timeline Photo – The
latest Facebook format – the Timeline page is either
hated or loved. It requires that you post a
prominent horizontal image along with a smaller
detailed shot that is inset. This is a good
place for your logo. Make sure your photos are friendly
and cheerful. It’s great if they interact
or connect with your fans.
4. Take Advantage of the Social Tabs – It’s
a good idea to cross promote any other social
media pages you have. You can add tabs for
Google+, Twitter, Pinterest, etc.
5. Post Regularly – Your Facebook posts are
time and date stamped. Your posts are grouped
monthly so your fans can easily scroll down
your page and they can also see how often you6
post every month. So if you only post 7
times over the weekend and then not again until the
next weekend your fans are going to lose
interest and new potential fans aren’t going to be too
excited about liking your page. It is very
important that you post regularly to generate interest.
Top Secret Tips to Help You Run a Successful Fan Page
There are Facebook pages and there are
“Facebook Pages.” Some pages are just there. They
exist, they are boring and they do nothing
to draw in their audience. Other pages have the ‘wow’
factor. They are attractive, they offer
great value and the audience is drawn in. Which type of
Facebook Page do you have? Here are some
top-secret tips to help you run a successful fan
page that not only brings people to your
page, but helps you grow your fans and likes.
Start With an Incredible Cover Photo
The image at the top of your page can draw
you in. It can capture your imagination and take you
to some place beautiful. Make sure that you
understand the importance of your cover photo and
that you choose one that will work for you.
There are tons of online resources to help you with
this.
Create a Profile Image That’s Unique
When it comes to profile pictures, we tend
to stick a picture of ourselves up there and that’s that.
But there is so much value in using a
unique profile image that your audience will remember or
associate with. Start with defining what
your business about. Then try to create an image that is
memorable and creates strong branding. Hire
a visual artist if you need to. It’s worth it!
Make Use of the Facebook Page Apps
Facebook offers you some great apps, so
make sure to explore them and make use of it. Add
any that are appropriate. Don’t be afraid
to make use of several. It will help to increase your
viewers along with your likes.
Post Regular and Engaging Posts
Creating a post now and then isn’t good
enough. You need to have regular posts every day so
that you show up in the news feeds and so
that your fans look forward to your posts and are
ready to read and share those posts. In
addition, you need to make sure you have engaging
posts so that they encourage your fans to
comment and participate in a discussion. This will
help to increase your reach.
Strong Call to Action
It is very important that your Facebook
page has a strong call to action, because without it your
visitors won’t know what they are supposed
to do. Ask friends to click the ‘LIKE’ button in a clear
and concise way that leaves no room for
mistakes.
The Key to Building a Fan Base on Facebook
Pages That’s Engaged
Growing your fan base is an important part
of your Facebook Page but what’s just as important
is having fans that will engage on your
page. This means that you will have fans that will like
your page, comment on posts and share posts
because they want to, not because they are7
being enticed to via a prize such as a free
giveaway or coupon. It call comes back to providing
good content.
What is Good Content?
Good content will play on life, living
situations and interests of your target market. It can be
related to day-to-day life and should
provoke a personal response immediately. It relates to all
kinds of content, asks for the opinion of
users, and tells interesting stories. What it does is
create a town square attitude where users gather
to socialize and find something interesting to
engage with like minded people.
If you are still unsure of how to create
strong content, then have a look at some of the Facebook
pages created and managed by large
companies such as Proctor & Gamble.
You can create this kind of content by
defining your target market and then determining what
relevant topics are for that market. Then
create themed content that you can schedule so that
you have constant posts going out to your
users. You can use some of Facebook’s options,
such as Facebook ads to target your
audience and expand your reach through your posts.
To make sure you are on target and getting
the ‘reach’ you are after, you should use Facebook
Page Analytics to analyze your posts. This
can provide you with sound information that will
allow you to be able to make good decisions
related to your posts and future posts that you
might make.
There are many ways you can build your fan
base that won’t actually help your business
prosper, so keep this in mind. However, by
taking the time to bring targeted traffic to your
Facebook Page and growing a relevant fan base
you can enjoy the full benefits of the work you
put into this.
Long term your goal is to continue to grow
your fans through ‘Likes’ and for them to love what
you offer so much that they tell their
friends who in turn tell their friends and that reach can
continue to expand and grow, offering you a
very powerful marketing opportunity.
Fans and Likes
Growing your Facebook fans and likes can be
a challenge. In fact, it might seem like a bit of a
daunting task for some. Good news it
doesn’t have to be overwhelming. Let’s look at two of the
best ways to grow your fans and likes.
Method #1 Grow Your Facebook Fans and Likes
With Contests
This is one of the easiest methods to
excite people about your page and to draw new fans to
your page. The lure of winning the big
prize means your target market is going to show up, ‘click
Like,’ and become a fan on your page.
How to Get People Who Want to Enter Your
Contest to Like Your Page and Become a Fan
There are a number of 3rd party contest
apps that you can choose from, such as Wishpond
have a very useful feature, which is called
Like Gate, designed to hide the contest entry page
until after Liking the Facebook Page.8
Like Gate is an image that has text that
tells the visitor that they have to Like the page before
they can access the amazing contest. Once
they Like it the app automatically loads the default
entry for the contest or the voting page
where the user enters your contest.
Method #2 Grow Your Facebook Fans and Likes
With Like Gated Coupons
Coupons are an excellent promotion that’s
well received. Even a coupon for as little as 10
percent off gives visitors incentive to
purchase your product while you get to keep your margins
fairly unscathed. The best way to use
coupons is for you to have them carry out some action so
that they can access the coupon but it
shouldn’t be difficult or consuming.
There are a number of Coupon Apps that make
it easy to create a Facebook Like Gate coupon,
with the coupon codes built in. A decent
Coupon App makes it easier for you to design your
own coupons right on Facebook. When the
coupon is right on, Facebook it is also easier to
share it.
Don’t forget to include your call to action
with all of your Facebook Page marketing to ensure
you grow your fans and likes the way you
want to. It’s the most common mistake that Page
owners make and what then happens is you do
all the hard work and don’t get the results you
want.
4 Techniques to Increase Your Facebook Likes
When it comes to implementing social media
strategies, Facebook is a great place to start as it
is the network that has the most users.
However, if you thought that posting to Facebook now
and then is enough, you’d be wrong. Using
that strategy is going to have you flat lining rather
than growing. Let’s look at 4 techniques to
Increase your Facebook Likes and grow your fans.
#1. Tag Yourself in Your Photos
This technique is so easy to use that
you’ll wonder why you didn’t use it sooner. From now on
every single photo that you put up on your
Facebook Page make sure that you tag yourself in
every single photo. This is smart because
if your content is good and its shareable then it will
appear on the news feeds of others. When
one of your fan’s shares it, then it’s going to be
linked in the ‘shared section’ in addition
to the image your fan shared.
#2 Create Content That’s Shareable
Good content is great, but great content is
greater. It is very important to have content that is
shareable. This means your content is so
good that your audience doesn’t just want to like it,
they want to share it with their own
friends. The content that your fans share is really part of
their online identity. It tells others what
they like and who they are. In this case it also shows
support for you. When content is shareable,
it increases your like because it exposes your name
to more people, putting your brand out
there in front of those that are not currently your fans.
#3 Remember to Remain Consistent
You do not want to develop want to become
boring. You don’t want to have one week with a big
peak and then your page gets hum-drum
boring until the next big peak. This type of
inconsistency will have people leaving your
page. Instead consistently engage your audience so
they can depend on you.9
#4 Watch Your Timing
If you want the most people to see your
posts, then you need to post when most people are on
Facebook. Generally mornings and afternoons
are best, but of course you will need to
determine what’s best for your audience.
Maybe you cater to an international market so you’ll
need to figure out the best time to post
locally to reach that market. Don’t be afraid to
experiment to see find the best time for
your posts.
Best Kept Secrets to Growing Your Facebook
Page Fans
If you have created a Facebook Page, your
next goal is to increase your ‘Likes’ and fan base.
There are many ways to do this and we want
to share some of the best kept secrets to growing
your Facebook Page fans.
1. Develop a persona for your audience.
Some businesses have a description of what their ideal
customer looks like. This can help you to
visualize your communication and what your posts
should look like on Facebook.
2. Install an Engagement App on your
Facebook Page. There are many great apps on the
market that can help you to accomplish this
such as Booshaka or Fan of the Week.
3. Facebook has imposed some restrictions
on what you are allowed to put on your new cover
images, but it only applies to brand pages
not to your personal profile, so you might consider
introducing a business aspect on your
personal timeline through your cover image.
4. If you have several page admins, take
advantage of the latest page admin settings that lets
you assign authority to each person. Go to
your Admin Panel then ‘Edit Page’ where from the
drop-down menu you select ‘Admin Roles’.
Once on the page you will see the Profile Pic of
each Admin with their current role. To
change their current role, just click on the down arrow to
the right of the current role title and
make your selection.
5. Sort your post insights so that at a
glance you can see your most successful updates. Go into
your insights. On the first page you’ll see
real time post specific statistics, click on the arrow at
the top to sort the updates based on which
have gotten the most engagements.
6. If you are using Pinterest, why not
install the Pinterest app on your Facebook page.
7. Add the ‘Message Button’ to your
Facebook Page so readers can send you a private
message. This also lets you reply
privately.
8. Take advantage of Insights to learn more
about your fans, their age, sex, where they are
from, etc. This will help you with your
marketing.
These 8 tips are some of the best kept
secrets to growing your Facebook Page fans. In addition,
make sure that you are sharing quality
content that your fans will want to share with their
friends. This will increase your reach and
help you to grow your fans further.
Tips You Need to Know to Grow Your Facebook
Small Business Page
Growing your small business using Facebook
can be a very rewarding experience, but it can
also be challenging and frustrating. Here
are 4 tips you need to know to grow your Facebook
fans and likes.
#1 Make an Offer10
Promotions, discounts and free stuff are
all very popular on Facebook. It is a way to offer your
customers something of great value and they
love it! You can offer a discount to anyone that
mentions you on Facebook when they shop
with you. You can build your reach (likes and fans)
by making it simple for your visitors to
distribute your message beyond your current fan base
and then make it easy to redeem whatever
you have offered them (discount or gift).
#2 Boost The Posts That Are Important
Use ‘Boosted Posts’ to help you increase
your audience reach. Enter the amount you are going
to set aside for your promotion and
Facebook immediately tells you how many people that reach
will generate. You can target your reach so
that your message is getting to the right people. For
example, you can create posts that reach
people near you. This is a powerful tool that is often
overlooked because users don’t understand
its full benefit. It’s cost effective and it provides an
easy way to expand the reach of your posts.
It’s important to realize that just posting your post
isn’t enough anymore. You need to take
these extra steps to get the most from your posts.
#3 Make Sure to Post Regularly
Throughout the day create a steady posting
stream before any big event you have coming up.
This can help your audience to focus. Make
sure you are highlighting your ‘top goods/services,’
but reach out beyond self promotion to get
the most out of your posts. Consider adding posts
that will give your audience extra value.
When you just post on your products and services your
audience becomes bored and is likely to
either hide your news feed or ‘unlike’ your page. By
offering content that’s interesting you
keep your audience wanting to find out what else you will
offer.
#4 Give Your Page a Facelift
It’s time to do a little remodeling on your
page and add some value. Make sure that your content
information and hours of operation are
posted. Update your cover photo so that it is current and
relevant. Tell your audience a little bit
about yourself and your business.
These 4 tips will help you grow your
Facebook Small Business Page.
Fans
Facebook is a social network platform for
conversation. On your Facebook Page are you talking
to your followers or chatting with them? A
good indicator is the number of fans you have. If you
want more fans than you have, then it’s
time to make some changes. To get the most out of
your page you need to understand your
‘social space.’ On Facebook there needs to be a lot of
conversing back and forth to share
information. This includes photos, links, videos and posts.
Here are 5 fail proof tips to make sure you
get it right.
1. Don’t Promote, Share – Your Facebook
Page doesn’t exist just to market your
products/services. If that’s all you do
with it, your followers will lose interest quickly. Use your
Page to get people interested that would
make use of your products/services.
2. Make Sure You Are Relevant – Think about
your posts, keeping in mind the season, what
topics are hot, what’s in the news, etc.
Share links that your fans would be interested in and that
they would want to share with their
friends.11
3. Make Sure Your Posts Are Interesting –
Posts don’t have to be news to be interesting. Your
fans aren’t going to be interested in news
unless it’s relevant, but they might be interested in
learning about a new product that’s coming
to market that’s relevant. For example, let’s say that
you run a medical page, and there’s a new
cancer treatment that has shown promising results.
Sharing this information with your fans
would be wise as it is interesting, engaging, and relevant.
4. Posting About the Competition is Okay,
Sometimes – Let’s say a new study is released that’s
so interesting you know that it will
attract attention. It might be better if you could find your own
expert to give their opinion but that’s not
always possible. In these cases it’s okay if you share
information from a reputable source even
when it’s your competition. A common mistake is to
want to avoid anything to do with the
competition, but ironically your competition can sometimes
benefit you rather than hinder you.
5. Keep Your Fans Talking – Never
underestimate the power of your words. ‘What’s your
opinion?’ When you post links from experts,
especially ‘hot topics’ or controversial topics, ask
your audience for their opinion, their
feedback. Your goal is to generate conversation with your
fans and to bring new fans on board.
These 5 tips are a great start to growing
your Facebook fans. What are you waiting for?
10 Tips to Increase Your Facebook Likes
If you are hoping to increase your Facebook
‘Like’ these 10 tips are a great place to start.
1. If you have created a personal profile
page for your business instead of a business page this
is against Facebook’s Terms and Conditions,
so you will want to migrate your profile to a new
business page. Migrating allows you to do
this without losing all your connections. The
Facebook migration tool is found at https://www.facebook.com/help?page=213602951994043
2. You should benchmark your current
metrics. This will help you to improve your performance
in anything you need to measure. First you
should record where you currently are. You should
also begin recording Post Specific metrics
such as the number of Likes and Comments.
3. Identify a USP for your Page. What value
are you ready to provide your reader?
4. Create a shorter customized URL for your
page. A shorter URL is easy for your visitors to
remember and it is easily promoted.
5. Use Insights to learn what the most
popular content is on your Facebook Page and to learn
where your traffic is coming from.
6. Caption your photos with your marketing
message. Add a caption to all of your images/photos
to provide people with more information
about your business. Include a call-to-action, a
hyperlink, etc.
7. Regularly change your Cover Image, but
keep your Profile Pic the same. Every time you
change the cover Image it goes out into the
news feed which is great exposure.
8. Make sure you feature your three most
important apps next to the Photos app, which are an
important part of your Facebook marketing
strategy.
9. Take the time to create a calendar for
your Facebook Page. Planning is very important and
planning what you are going to post about
in advance and then scheduling it in your editorial
calendar can be very helpful.
10. Determine what your goal(s) is for
using Facebook. Using Facebook just because the
competition is, does not make a good enough
reason.12
These ten tips are a great way to start to
increase your Facebook ‘Likes’ and grow your fan
base. Also, keep in mind that your posts
are also important, as they will help to improve your
reach, which in turn leads to an increase
in fans.
Your focus is to grow your Facebook ‘Likes’
and then to keep these fans engaged and
interested on what you have to say,
eventually leading to sales.
The Best Methods to Increase Facebook Likes
Facebook likes are at the heart of your
Facebook page. You want to build your fans, but you
also want those fans to be relevant! So
let’s look at the best methods to increase Facebook
likes.
Method #1 Increase Facebook Likes Using
Contests
One of the easiest methods to interest
people and draw them to your page is using contests.
People like free items and so you can see
why offering something free would increase new fans
to your page especially when the condition
to entering the contest is that you must like the page
first. The lure of winning a prize helps
you to target your market and grow your likes.
Method #2 Grow Your Facebook Fans and Likes
With Like Gated Coupons
Coupons are another great way to promote
your Facebook page. The coupon doesn’t have to
be big. It can be as small as 10% off a
purchase. It is a great way to provide your audience an
incentive to purchase the product(s) you
offer and you can still keep your profit margins looking
pretty healthy.
Method #3 Increase Facebook Likes Using
Ebooks
Depending on your industry, education can
be a better incentive than even offering a prize or a
discount. This is especially true with B2B
companies who like to receive free e-books or white
papers that provide them with information
and tools to help them grow their business. This is a
great way to drive large numbers of
visitors to your page and increase your fans significantly.
You are dealing with a targeted audience,
which is exactly what you want.
If you aren’t sure what your ebooks should
be about consider what your business is about and
what you can share with your potential
customers that will be useful and hook them on what you
have to offer. Your ebook should also
include a strong call to action that has the reader wanting
to know more and wanting to take advantage
of the service(s) you offer.
If you want to maximize your reach in
promoting your offers, consider taking advantage of
Facebook ads, which are very affordable and
allow you to easily target your market to maximize
your benefits. These ads are different than
Google Ads so don’t confuse them. You can learn
more about Facebook Ads under the help
section on Facebook.
Method #4 Provide Useful and Engaging
Content
In addition to offering free things or
coupons make sure that the content that is on your page is
useful, interesting and engaging. That way
your visitors are more likely to comment and strike
up a conversation. In turn, those
conversations get shared and that spreads your reach.13
How to Grow Your Facebook Fans on Your Page
Facebook has changed the way we grow our
businesses. Your Facebook Business Page is a
great way to bring together a targeted
audience. Your goal is to grow your fans or ‘Likes,’ but
remember you don’t just want anyone
clicking the Like; you want to bring to your page those
that have a genuine interest in your
products/services. While no Likes will be turned away,
untargeted ones are not going to grow your
business. Here are some strategies to grow your
Facebook fans on your Page
1. Using your Facebook Page as a place for
your fans to gather is great, but you will want to
make sure that your posts are interesting
and engaging. Good posts will get your followers
commenting and engaging each other, along
with sharing these posts to non-followers, who in
turn might find it interesting and ‘Like’
your Page.
2. Invite a couple of others on board as
Admin of your Page. They can then suggest it to their
friends and your reach can grow. In
addition, having more than one administrator can offer
different perspectives, which can help to
keep the page interesting. It can also make responding
to posts and comments more efficient. As
your page grows, the more admins you should
consider having.
3. Encourage your visitors to post pictures
on your wall, which will help your Facebook page to
show up in the News Feed. Facebook users
love pictures, so take advantage of them and
encourage your followers to openly share
their photos.
4. Inspirational images are well received.
In fact, they are one of the most popular shares on
Facebook so make sure to include them on
your Facebook Page.
5. If you have a Brick & Mortar
business, you can use your print media to encourage ‘Likes’ for
special deals and discounts. You can also
take advantage of Facebook Offers.
6. If you have a large email list, you can
suggest to those on your list to ‘Like’ your Facebook
Page. You might also tell your Twitter
followers to come over and ‘Like’ your page.
7. Take advantage of Facebook Ads, which
are easy to set up and very affordable. It’s a great
way to target your traffic and bring in
more ‘Likes.’
These five simple things can help you to
grow your Facebook Page. Get ready to enjoy more
likes and fans and to build your business.
5 Things You Should Add to Your Facebook
Fan Page
Facebook continues to be one of the most
popular social media sites growing at thousands of
users a day. Because of the vast background
of all these users it doesn’t take a lot of effort to
recognize its influence, and any company,
regardless of size and product will be able to boost
their brand and create product familiarity,
while always building potential customers. It’s easy to
create a Facebook page, but what many are
not aware of is that creating a Facebook page that
easily collects ‘likes’ and builds a strong
fan base, is a daunting task.
When a visitor makes it to your Facebook
page, most will click on either your info or wall, and if
they don’t find anything that catches their
interest they will simply leave your page. When a
visitor likes your page, it’s to your
advantage, because this new fan will be updated now and
then with things you publish.14
You may have come across pages on Facebook
that are so well done you wonder how it was
possible. Great news! Here are 5 things you
need to know about your Facebook fan page.
#1 Embed YouTube Video
Facebook doesn’t allow you to instantly run
flash. You have to launch it using a click on an
image, so you need an image whenever you
put a video up on Facebook. You can put your own
URL with a custom picture.
#2 Product Commenting
If you want to set up a little store on
your Facebook business page, this feature is excellent. You
have each product liked and then commented
on.
#3 Insert Flash Content
If you want to customize your Facebook fan
pages with flash files for the header or in the photo
gallery. If you are going to embed flash
you will need to install a plugin or widget like 3D Flash
Slide Show Maker. There are others you can
use.
#4 Track Using Google Analytics
The Facebook analytics system offers only
limited information, but that’s not a problem because
you can use Google Analytics on your
Facebook business page. Create a new Google Analytics
account to use with your Facebook URL. Then
copy the UA number provide and insert it into
your page code.
Applications using the Facebook Platform
can access Insights data using the Graph API and
FQL. You must grant permission to allow
third-party analytics software to access the Insights
data for your account.
#5 Pop Ups
If you find your Facebook page is content
heavy, you can hide some of it under the pop up
boxes by inserting the appropriate pop up
code.
How to Grow Your Facebook Page Likes
For you to enjoy effective Facebook
marketing you must have an audience. Without a large fan
base that’s relevant it’s a bit like
speaking to a room that’s empty. You would be wasting your
time. To build that large fan base and to
enjoy successful marketing on Facebook you need to
be proactive. Getting ‘Likes’ is the first
step in converting a casual audience to a fan and
eventually a paying customer. Let’s look at
the top fan building tips you can implement.
#1 Use Social Plug Ins and Website Widgets
Install social plug ins like Facebook Like
Box or Wibiya Toolbar on your website or blog, which
allow your visitors to ‘Like’ your Facebook
page right from your website. There are many other
plug ins that you can install easily to the
back end of your website.
#2 Create a Like Gated App
You can provide valuable content using an
app that requires visitors to ‘Like’ your page before
they can access your content. How this
works is really simple. The app provides an image along
with a message that instructs the visitor
to click ‘Like’ to see the content on your page.15
#3 Engagement Ads
Most marketers see Facebook adverts as a
way to encourage users to purchase something.
Engagement ads are different because they
aim to market your Facebook Page rather
promoting the sale of a certain product.
#4 Get Your Existing Fans to Share Your
Facebook Page Content
Your current fans are key to your building
your fan base and watching it grow. When you publish
relevant content on your page, your
existing fans are more likely to share that material and that
can lead to new fans finding their way to
your site. Posting regularly up to date information also
helps to encourage your fans to share the
content you post.
#5 Email Signatures
An often overlooked way to grow your
Facebook Page fans is to include an email signature on
all your emails. It’s easy to implement and
very effective. If you are like most businesses, every
day you send out a number of emails and so
having the link to your social networking sites on
your emails promotes your growth.
These 5 tips are a great place to start to
grow your Facebook ‘Likes’ and thus your fan base. As
your fans grow and they share your content
with their friends, who then share your content with
their friends, you will see your reach grow
and with that your fan base.
Tricks to Grow Your Facebook Page Likes
Your goal is to grow your Facebook Page
‘Likes,’ which means your fans grow. Let’s look at
some tricks to grow your Facebook Page
Likes and reap the benefits.
Trick #1 Featured Likes
You can display as many as 5 ‘Featured
Likes.’ These are Pages that are liked by your Page on
your Facebook Page. Another excellent
technique to use is to ask your Featured Likes to return
the favor for you. This gives you a little
advertising drop.
Trick #2 Marketing Growth
Add your Facebook URL to all of your
marketing opportunities such as letterhead, business
cards, brochures, etc. Make sure that you
use a customized Facebook URL for your page,
because the assigned URLs are long and
ugly.
Trick #3 Make Sure You Offer Valuable
Content
If you want your fans to visit your page
often and share it, then you need to make sure you offer
content that’s of value. If you
consistently provide top-notch content, your fan base will grow as
your reach grows. In addition, the first
time someone finds your page they’ll like what they see
and want to read more of what you have to
offer and so they are much more likely to ‘Like’ your
page.
Trick #4 Create a Newsletter
If you haven’t already taken the step to
create a newsletter to send out to your customers and
fans, then now is the perfect time to do
just that. MailChimp along with other providers provide a16
simple newsletter solution. You can also
post on your Facebook Page when your newsletter is
available. Do a good job and provide
valuable content so that your fans share it and you grow
your fan base.
Trick #5 Create a Facebook Calendar
Planning is important and being able to
plan in advance what you want to post about helps you
to schedule and organize your themes. This
creates an environment where you can tie themes
together with what’s going on in the community,
online, etc. and then you can create valuable
material that gains even more power because
of your ‘timing.’
That’s it – 5 great tricks to help you grow
your Facebook Page ‘Likes’ and fans. There are plenty
of tips and tricks that can be of value,
but start with these 5 simple ones and enjoy the benefits.
Remember for your Facebook Page to be a
success you need to grow your fans, so nurture it
and care for it!
How You Can Grow Your Facebook Likes on
Your Business Page
You’ve created your Facebook Page but
without ‘Likes’ and fans, your page isn’t going to
benefit you the way you want it to. Let’s
look at how you can grow your Facebook likes on your
business page.
1. Use Google Analytics to measure your
Facebook ROI. If you have e-commerce on your
website, it just takes a little bit of code
for you to be able to track your social media activity.
2. Brand your apps so that they have the
look and feel of your company’s branding and so they
fit with your cover image. With the
exception of Facebook provided apps (Notes, Events, Likes,
Photos) you can change the image to fit
your branding.
3. Create custom app buttons. Use a site
like Pixlr.com to edit your image to the right size or
you might even have software on your
computer. You’ll want your image to be 74 pixels tall by
111 pixels wide to keep the correct ratio.
4. When you are marketing on Facebook, you
should focus on one goal at a time. Pursuing
more than one objective at the same time
actually leads to a reduction in your impact.
5. In your Facebook marketing, it can help
to think like you are the editor of a magazine. Why is
your magazine better than the competitor’s
magazine? How are you going to keep your visitor
engaged? How are you going to balance your
ads with your content?
6. Select various posts to feature on your
timeline stream. Make the post visible on your main
timeline by going to the recent posts by
others and then hovering over the right corner of the
post you wish to add to your timeline click
on the ‘X’ and then choose ‘Allow on Page.’
7. Get enhanced Facebook Page
notifications. That way you will not miss any posts. Facebook
notification system doesn’t seem to notify
users of comments on long threads so to make sure
you don’t miss out on any notifications use
a third party app like hyperalerts to keep you in the
loop.
8. If you are new to Facebook Pages, you
can take it offline until you are satisfied with the look
and feel of your page. To do this go to
your ‘Admin Panel’ then choose ‘Edit Page’ followed by
‘Manage Permissions.’ Check the box beside
‘unpublish the page.’ Then save your changes.
Use Facebook Offers to Grow Your Facebook
Page Likes17
The main goal of your Facebook Page is to
grow your likes and your targeted fans. One way to
do that is by taking advantage of Facebook
Offers. With Facebook offers, you can share a
discount with your audience by posting an
offer on your Facebook Page.
How to Successfully Design a Facebook Offer
To make sure your offer is claimed as well
as shared, you should consider the headline and the
image you use along with the value of the
offer. Remember, if people don’t understand what
your offer is, they might think its spam
and hide it from their News Feed or unlike your Page.
That is not what you want to happen, so
make sure your offer is clear.
There is no minimum value or discount
required to create a Facebook offer. However, discounts
of 20% or more will usually reach the most
people, and giving something away free usually
performs better than offering a discount.
How do People Claim My Offer?
Your visitor simply clicks ‘Get Offer’ and
an email will be then be sent to them. The person will
then need to print the email and bring it
into your business to redeem it for whatever the offer
was. You should make sure all of your staff
are aware of the Facebook Offers you are running
and that they know how to honor and process
these offers, otherwise you will have unhappy
customers, who will be quick to share their
bad experience with their friends.
How to Create a Facebook Offer
You must have at least 50 likes in order to
take advantage of Facebook Offers. Here are the
steps you need to follow to create your
offer.
1. On your Facebook Page’s Timeline go to
the sharing tool. Click Offer, Event+ and then click
Offer.
2. Fill out all of the details about your
offer. This includes your Headline, uploading your image,
adding an expiration date, and choosing
your audience. You will also set your budget.
3. Click the ‘More Options’ and add your
start date, terms & conditions, and online redemption.
4. Preview your offer and when you are
satisfied click ‘Post Offer.’
There you have it. It’s as easy as these
four steps to create your own Facebook Offer and begin
to enjoy the benefits of both increasing
your Likes and bringing potentially new customers into
your store. It’s a win-win all the way
around!
4 Ways You Can Increase Your Facebook Page
Likes
Increasing your Facebook ‘Likes’ is how you
increase your fans. Gathering fans can be done
quickly using a number of tools, but the
problem is you want to gather real fans that have the
potential to become customers rather than
just a bunch of ‘Likes.’ Let’s look at 4 ways you can
increase your Facebook Page ‘Likes’ with
those that can really build your business.18
#1 Contests and Sweepstakes
It’s very easy to run a contest or
sweepstakes on Facebook. You can even require that
Facebook entrants have to first become a
fan by liking your page in order to enter the contest.
This can really increase your fans/likes.
However, many businesses go about this the wrong
way. They promote their competition using
Newsfeeds. You should not do this because it is
against Facebook’s terms & conditions.
Run your contest properly using an app like Wildfire or
Strutta. There are a number of other
contest apps you can use. Common types of contest
include video or photo submissions. This
contest and sweepstake method work best when you
have over 500 fans.
#2 Comment on the Business Pages of Others
If you want to get more Facebook fans then
you must make you need your page to be as visible
as you can possibly make it to a relevant
audience. If you are a local brick and mortar business,
you should ‘Like’ other local pages. Make
comments on their pages as your page not your
personal name. If you comment on posts
where others have already commented, depending on
their settings, they will be notified that
you posted giving you increased visibility.
#3 From Your Personal Profile Add a Link to
Your Business Page
Use your personal profile to add a link to
your business page. Some of your friends will find
what you do useful. You can even mention
your own page in your status updates now and then
to encourage friends to visit your Page and
if they like what you have to offer, they might click
the ‘Like’ button and grow your fans.
#4 Invite Friends to Like Your Page
You can really give your fan base a boost
by simply asking your friends to ‘Like’ your page. Do
this right from your page, where you can
invite friends. It’s easy and highly effective.
There you have it – 4 ways to increase your
Facebook Page likes and therefore your fans.
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